July 22
The phone rings.
“Good afternoon, we’d like to organize an event – our company anniversary.”
I routinely ask: “What’s the date?”
The answer: “July 26.”
In my mind – great, we have plenty of time; they must mean 2026.
But no, it was just four days away.
First reaction – disbelief.
Second – the urge to say, “We can’t.”
Third – the impulse to ask, “What’s wrong with you?”
And then… a minute of silence and analysis: Is this even doable?
I listened to the man and said I’d call back in half an hour – with a high chance I’d give a negative answer.
But then… the team stepped in.
When they heard the situation, their reaction was: “Of course we can, we’re not going to turn this down.”
Step One – Internal organization
We first defined what we could handle in-house and who would coordinate the event. Given our available resources and people, it was clear we’d have to make significant schedule adjustments and bring in external collaborators.
Step Two – Suppliers
We called our trusted suppliers to check if they could “fit in” this event into their weekend schedules. They needed to deliver top service in an extremely short time frame.
Step Three – Design & Printing
We knew the promotional material had to be ready immediately. We pushed the company’s design team to deliver visuals as quickly as possible, then pleaded with the printers to complete production in just two days – and we managed to secure priority service.
Step Four – Site inspection
We visited the event location (the company grounds) to see what equipment and infrastructure they already had and what we’d need to source separately. This helped us create a precise list of necessary interventions.
Step Five – Schedule reshuffle
All of this happened alongside rearranging our existing schedule and ongoing events – ensuring no other client was left without the attention and quality they deserved.
The result? Strong focus, determination, and the will to push through from start to finish. The team worked in perfect sync, while contractors and partners went above and beyond to meet the deadlines.
Honestly – if we had to compromise the quality of other events or go beyond reasonable limits, I wouldn’t have agreed.
But the team’s energy and the united “we can do this” spirit gave me the boost to say: “Of course we won’t decline” – and step on the gas even more.
When your team has your back, no obstacle is insurmountable. Energy rises, motivation multiplies, and the result exceeds expectations.
And one more thing – such results aren’t just the product of internal organization but also of the relationships we’ve built with our suppliers over the years.
When you hire an agency, you don’t just get a service – you get a network of reliable partners who are willing to adjust their plans and give their all, precisely because they trust us and the way we work.
That collaboration, built on trust and professionalism, often makes the difference between “we can’t” and “successfully delivered.”
P.S. This is by no means an invitation to think “there’s always time to organize an event – you’ll find someone like us.”
Projects like this are an exception, not the rule – but when they happen, they’re unforgettable.
Svetlana Gašević, Director, NS Promo Tea
